INFLUNITY, the startup specializing in the creator economy, today announced a strategic partnership with Dubit, a Roblox game publisher with over 100 million players. This partnership marks the first true connection between the world of influencers and the virtual universe of Roblox, paving the way for new opportunities for content creators and brands.
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INFLUNITY and Roblox: The first bridge between influence and the virtual world
Through this collaboration with Dubit, INFLUNITY enables creators to establish new incentives for their community within Roblox. This partnership creates a new marketing frontier, where creators, fans, and brands can engage in a more immersive way and offer rewards that go beyond simply watching videos.
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A dual benefit for INFLUNITY
This partnership brings two major benefits to INFLUNITY:

1. Access to Dubit’s client network: Through this alliance, Dubit will systematically offer an influencer marketing package to its clients through INFLUNITY. This will allow INFLUNITY to expand its network of brands and business opportunities, further strengthening its role in the creator economy.
2. Interaction between YouTube and Roblox: Creators can now build a complete interaction system between their YouTube videos and Roblox. This connection offers deeper engagement between creators and their audience.

New engagement opportunities for creators and their fans
Thanks to this partnership, creators will be able to:

• Convertible points: Allow their community to play and earn Dubit points, which can then be converted into creator points on INFLUNITY. These points can be used to unlock exclusive rewards, strengthening fan engagement.
• VIP servers: Creators can reward their most engaged fans by granting them access to private VIP servers on Roblox, selecting players based on their engagement and accumulated points.

Monetization and influencer marketing on Roblox
As part of influencer marketing, creators can also offer branded UGC (User-Generated Content) items on Roblox, provided by sponsoring brands. These items will be available based on user engagement, allowing creators to further monetize their community while brands engage directly with users through fan-created digital content.
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A new era for data tracking and ROI
This partnership represents a significant leap in data tracking for influencer marketing. It will now be possible to track a user’s journey from a creator’s YouTube video to their interaction on Roblox. The data will reveal not only what users enjoy watching but also if they engage with sponsored content by converting points into UGC items or accessing branded servers.

This enhanced data tracking allows for much more accurate ROI measurement for influencer marketing targeting Roblox, offering brands an unmatched level of insight into the effectiveness of their campaigns.Available now, the partnership between INFLUNITY and Dubit opens up new opportunities for creators, brands, and fans, by creating a new bridge between YouTube and Roblox. Through this innovation, creators can monetize their community while boosting fan engagement, and brands gain direct access to an interactive audience within one of the largest virtual universes.